Head of Marketing

Head of Marketing
Join our fast-growing iGaming startup as we launch an exciting new sweepstakes casino brand for the US market.
About Us
We're a fast-growing startup in the iGaming industry, preparing to launch a new sweepstakes casino brand for the US market. Our product is fully legal and operates in the "white" segment - no gray-zone risks or regulatory uncertainty.
We're building our core founding team, so this is a rare opportunity to join at the ground floor and directly influence how the brand grows.
Role Overview
We're looking for a Head of Marketing to build and lead the company's marketing function from scratch. This role combines strategic leadership and hands-on execution - you'll define the brand's marketing vision, assemble the team, and drive measurable growth in users and revenue. You'll work closely with the founders, product, creative, and analytics teams to shape the marketing roadmap and ensure its execution.
Key Responsibilities
1
Develop and execute the go-to-market and growth strategy
For the brand launch and further scaling.
2
Define brand positioning, creative direction, and communication strategy
Across all touchpoints.
3
Establish a data-driven marketing culture
Define KPIs, oversee analytics, and translate insights into action.
4
Lead user acquisition and retention efforts
Across paid, organic, and partnership channels.
5
Own and manage the marketing budget
With a strong focus on efficiency and ROI.
6
Build, lead, and mentor a high-performing marketing team
Performance, CRM, content, design, affiliates, influencers.
7
Ensure compliance with all relevant advertising and gaming regulations.
8
Identify new growth opportunities and test innovative user acquisition tactics.
9
Collaborate with product teams
To optimise conversion, LTV, and retention.
10
Participate in executive-level planning
And influence company-wide strategic decisions.
Requirements
iGaming Experience
Proven experience in the iGaming industry (casino, betting, sweepstakes, or related verticals) - mandatory.
Marketing Leadership
5+ years of experience in marketing, including at least 2 years in a leadership role.
Product Launch Success
Demonstrated success in launching and scaling B2C products.
Performance Marketing Expertise
Strong understanding of performance marketing, CRM, retention, and brand building.
Analytics Proficiency
Proficiency with analytics tools (GA4, Looker Studio, Mixpanel, or similar).
Budget and Team Management
Experience managing marketing budgets and cross-functional teams.
Leadership Skills
Excellent leadership, communication, and decision-making skills.
Strategic and Hands-On
Strategic mindset combined with a hands-on approach.
English Proficiency
Upper-Intermediate or higher English level.
Nice to Have
Experience launching iGaming products in the US market.
Understanding of local marketing compliance and restrictions.
Proven experience building marketing functions from the ground up in startups.
Familiarity with affiliate and influencer ecosystems in gaming or entertainment.
We Offer
Work Flexibility
Full remote work
Flexible working hours (start between 10:00 and 12:00)
8 hour work day + break
Time Off
28 calendar days of paid vacation (after successfully passing the probationary period)
4 days of days off
Made with